Updated: Mar 17
Whether the industry is ready or not, the future of fashion design has embarked on monumental shift in to the digital age.
Innovative focussed thinking and design is at the core of what makes the industry tick, which is why the cautious approach to both adopting and implementing design technology compared to it’s creative counterparts has been so noteworthy; Nonetheless 3D design practices are on the verge of creating a seismic disruption to the well established, well ingrained and lengthy design to market processes.
This is more than a modernisation of the product life cycle, it’s a huge mindset shift from a way of working that has served the mass market fashion industry, encompassing a mechanism of development that has included pen to paper sketching, CAD design, garment patterns, a huge amount proto-sampling and pre production samples. This long, largely unsustainable process is the very reason why the industry is starting to make a commitment towards a technological change and updating practices. US brand Tommy Hilfiger has announced that its Spring 2022 apparel collections will be the first to be fully designed using Tommy Hilfiger’s innovative 3D design platform. This commitment builds upon the company’s ambitious target to digitise its end-to-end value chain revolutionising their own processes.
The 5 biggest ways that 3D design is shaping the future of fashion include....
COST SAVINGS - It’s estimated that $6-8 billion is spent on creating physical samples within the fashion industry every year, a huge financial undertaking. Implementing 3D design presentations in to design and buying decision making processes has the ability to instantly cut the number of samples fashion businesses make by up to 50% and all associated fabric, trims, make and shipping costs.
SPEED TO MARKET - Implementing 3D work flows and integrations has the potential to significantly accelerate the speed to market process by enabling quicker decision making, Faster design amendments, and a more seamless and focussed design, to production cycle .
A MORE SUSTAINABLE APPROACH - The fashion industry is notably a big contributor to global CO2 emissions, with an estimated 92 million tons of textile waste created annually which either ends up burned or in landfill. The implementation of digital solutions enormously reduces the environmental impact excessive sampling generates which incorporates reductions in textile waste, water waste from dying and laundry processes, and a reduction of carbon footprints from shipping samples and fabric production.
IMPROVED GARMENT FIT - Innovative 3D technology means that traditional grading, live model fit sessions, and excessive fit sampling could be replaced with 3D avatar mannequins and digitised fit sessions making a huge impact on time and cost through the product development stage. The introduction of digital fit databases and avatar development means that fashion businesses will have the capabilities to modernise fit sizing strategies to improve fit more seamlessly.
TIME IS CURRENCY - A result of the acceleration of product to market processes ultimately maximises growth, revenue. The digital approach will enable Fashion businesses to create product that meets the needs and expectations of the consumer at an even faster pace.
@Inhouse Creative Agency we work with clients to formulate strategies to implement 3D solutions in to their design processes. To join the conversation with us leave a comment below 👇🏾👇🏾 or email us at firstname.lastname@example.org