Fear of the unknown or change is understandable particularly within the deeply entrenched, almost universal design to production cycle that has stubbornly stood in place within fashion design schedules across companies for at least the last 30 years.
For a creative Industry that is synonymous with staying at the forefront of emerging trends, staying relevant and leading in terms of newness and innovation, the industry approach to future thinking methods of design and processes that has the ability to cut down on product lifecycle lead times, waste and money has been met with apprehension particularly in the commercial mid market and fast fashion markets.
The reality of changing an ingrained legacy process and culture of working to incorporate 3D solutions can seem daunting for most companies. Learning and adopting new practices that aren’t familiar, and the fear surrounding scalability will stop businesses in their tracks from objectively seeing new opportunities that could be delivered by taking one step out of its comfort zone.
Spanish Fashion retailer Mango have positioned themselves ahead of the curve towards digital practice with their tentative but successful roll out of 3D design and pattern processes of their children’s wear department and investment in to training. Mango is currently working towards transforming its sizing and fit studies by re- imagining patterning and grading digitally to gain a better understanding of their consumer and fit.
Mango have led by example and shown that the unknown isn’t as fearful as it seems.
Source: CLO 3D
So here are the 5 ways that Fashion businesses can do the same and conquer their fear of 3D processes.
Do your research. 3D practice has gained popularity particularly within the sportswear market in the last five years, and there is enough data and evidence from the brands that have successfully implemented 3D processes to find out what their outcomes have been. Competitor research is an invaluable way for businesses to gain an understanding of how the technology is being utilised already, how these changes have affected supply chains and what the positive outcomes have been since implementing the technology for businesses.
2. Identifying the benefits to your business.
Start small. Identifying your end goals, the gaps in your current processes that will benefit from a digital approach and the value that implementing 3D practices will bring your business will not only direct how you put an adequate framework in place to implement and meet those goals, This will also enable you to plan how to scale the process ahead of time.
3. Addressing your supply chain
Communication with your supply chain in terms of both competitor research and identifying key areas that digital practices can be implemented is vital. Asking your supply chain for information regarding if they are already utilising the technology for other clients, and what the successes and failures have been will contribute towards making a better informed decision as to how you will implement the technology within your own business.
Outsourcing and collaboration is good way of minimising both cost and disruption to your current process while trialling the technology to gain a better understanding of how it could work for your business. At Inhouse Creative, we have the experienced 3D designers, pattern makers and the technology in place to guide businesses through the entire design to pattern experience end to end.
One of the biggest 3D design companies CLO3D offers comprehensive training packages and courses that help companies on a wider scale support them with 3D practice learning and the fundamental knowledge to equip them for success.