3 biggest ways that Fashion Companies can positively impact the environment and their bottom line.

A hyper awareness of the detrimental impact that the fashion industry has on the environment has emerged in the last 5 years in particular, compounded by increased evidence of intensified global consumption and driven by the increased accessibility and affordability of clothing.

In recent years the release of a number of detailed reports outlining the extent of the fashion Industry’s environmental impact and making clear how and why it is now the second largest polluter in the world, generating 92 million tonnes of textile waste per year and consuming 1.5 trillion litres of water has been the basis of a number of highly documented initiatives. The 2020 commitment of the the Global Fashion Agenda and President Macron of France’ aim to bring 20% of the fashion industry to net-zero carbon emissions by 2050 are two popularised drives with the aim of triggering a wave of intention from fashion companies to make concrete commitments towards change and take quantifiable action.

Despite sustainability becoming a major theme for some fashion companies, from their use of fabric, more sustainable supply chains and implementation of circular practices, for most, the commitment to change is still paved by the path of disruption and expense.

Small simple changes become notable differences towards change, So here I will outline 3 of the most impactful ways that Fashion businesses can implement sustainable practices that will have a wider impact for both the environment and their bottom line.

1. Less off shore travel The global pandemic has meant businesses have had to adapt to new ways of working and fast. Previously vital development trips and Competitor shopping expeditions abroad failed to materialise last year as we were all unable to travel and retail remained closed due to lockdown laws. Fortunately fashion companies both with and without off-shore collateral proved resourceful in the ways that they were able to work around this, mainly through video calling technology to ensure that the creative process was kept intact. Transport generates the largest share of greenhouse emissions so by continuing to travel less or selective travel in the future will not only reduce the Industry’s carbon footprint, it will also positively impact business’s bottom line.

2. Produce less samples By making more informed choices through the use of market research, consumer data analysis and implementing more comprehensive digital design solutions Fashion businesses can reduce their need for making excessive amounts of presentation samples for buying selection purposes. Brands who have already implemented digital design have reported a reduction of up to 65% of physical sampling; reducing textile waste, carbon emissions resulting from the export of samples, and made a saving on sample production costs.

3. Buy less research samples Buying items for research purposes adds to the increased global volume and consumption of fashion clothing every year. By making simple changes to the development stage of the creative process will have a huge impact on textile waste. Utilising market research which includes photos as part of the analysis, as well as buying samples to return will work towards saving fashion businesses on waste creation as well as sample budgets. At Inhouse with the support of our global team, the services that we offer reflect the small changes that we would like to see within the Industry in order to create a sustainable wider impact as a whole. To further the conversation with us leave a comment below 👇🏾👇🏾👇🏾 or email us @ hello@inhousecreativity.com

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